The right information
Share the property details, photos, floor plans and special features with us. Include renovations, outdoor space and the surroundings. Your knowledge provides the foundation for a well-informed property description.
Property descriptions
The right image.
The right words.
Property descriptions that inform and invite. Our experienced copywriters create sales copy tailored to your home and target audience. Personally written by people, not generated by AI.
What you can expect
Readable, personal and to the point.
Photos show a home. Good sales copy explains what makes living there special. Our writers connect the layout, features and surroundings into a clear story. Readers quickly find the information they need to consider a viewing.
An opening that immediately makes the home’s strengths clear.
Specific property information in short paragraphs: easy to read on Funda and your own website.
A distinctive writing style tailored to the home, your agency and the intended buyer.
From property details to a story
A strong property description.
Starts with care.
No two homes are the same. That is why our copywriters look beyond a list of rooms and square metres.
The story behind the home
A writer selects what matters to the buyer and turns it into a coherent story. An extra room might be a workspace, for example. This gives a feature meaning without promising more than the home offers.
Clear and recognisable
An engaging opening, well-structured paragraphs and specific details keep the text readable. The tone fits your presentation, so the description and property images reinforce each other.
Good to know
Real writers.
Clear answers.
What to know when commissioning professional property descriptions.
What information does the copywriter need?
Share the property details, photos, floor plans and special features, such as renovations and how extra rooms are used. Our writer turns these into a readable story with a logical structure. Specific source information helps describe the benefits clearly without inventing features.
Who writes our property descriptions?
Real, experienced copywriters. They choose the angle, create a structure and pay attention to tone, spelling and readability. You receive a personally written sales description, not automatically generated AI text.
What makes a property description SEO-friendly?
A clear structure and relevant words that suit the home, such as its type, location and distinctive features. We weave these naturally into the text. The reader’s information needs come first; good copy is more than a list of keywords.
Why choose Boykeys for property descriptions?
You combine copywriting, property photography and other property media through one team. Our writers turn your input into copy that suits the presentation. You save writing time and have more time for your client.
Clarity in advance
Property copywriting: what does it cost?
Request our price list for property descriptions, separately or as part of your complete property presentation. We agree the preferred style and required information with you in advance.